Closing the gap between dental technology investment and operational results.
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The problem isn't the technology.It's how it gets sold, implemented, and adopted.

You're here

Tech that doesn't deliver results.

  • Sales and implementation pull in different directions
  • Implementation timelines slip past go-live
  • Teams revert to the old workflows
  • Vendor leaves; operations is left to figure it out
  • Existing technology stays underutilized within your organization
  • Adoption stalls and ROI never materializes
You want to be here

Tech that delivers operational value.

  • Sales and implementation pull together
  • Implementation lands on time and on scope
  • Teams adopt the new workflow
  • Vendor handoff is clean; operations is ready
  • Existing technology is fully utilized within your organization
  • Adoption sticks and ROI follows
Who we are

Implementation partners that turn purchase
into performance.

We engage with three audiences in dental: DSOs implementing technology, vendors selling into them, and the private equity firms investing in both — to ensure that technology is implemented well.

How We Work
A structured process.
Measurable results.
Clinical dental implementation environment
Our Process
Assess Current State

Through discovery interviews and auditing your current systems; mapping out the current workflows and identifying opportunities for improvement.

Design Future State

From this vantage point, working collaboratively with you, we design an ideal future state and a roadmap of action items, initiatives and milestones to move into that future state.

Execute the Plan

We embed as a partner with you and your team to execute the plan we have designed. We stay engaged to drive this process until we see operational results.

Who We Serve
With you from strategy to adoption
Business leadership and decision makers
From go-to-market strategy through go-live.
  • 01GTM positioning and messaging built around how DSOs actually buy
  • 02Implementation deployments that drive adoption and reduce churn
  • 03A named implementation partner you can introduce in every sales cycle
Your teams aren't using your tech stack to its fullest potential.
  • 01Teams using the new platform the way it was designed to be used
  • 02A unified technology stack with one accountable owner end-to-end
  • 03Measurable operational outcomes tied to every technology investment
We unify your technology systems and strategy to maximize efficiency.
  • 01A standardized technology architecture aligned across every portfolio company
  • 02Integration risk identified pre-close and priced into every deal
  • 03Every dollar of technology spend mapped to operational outcomes and EBITDA
Who We Are
Built by operators. For operators.
Relay team collaborating and building
The Founders
The people behind Relay.
Dave Salciccioli
Dave Salciccioli
Chief Executive Officer and co-founder of Relay. Dave has spent years inside DSOs and technology implementation, honing the methodologies that define how Relay runs every engagement.
Matt McGaw
Matt McGaw
Chief Development Officer and co-founder of Relay, and founder of DSO Compass. Matt advises dental technology vendors on go-to-market strategy and is the #1 source of truth for anyone trying to navigate the world of dental technology.
Operators first

Built from inside DSOs, not from a whiteboard. We speak the language, know the pressure, and earn credibility by running the race ourselves.

With you to the finish line

Your win is the only win that counts. We’re in it with you — accountable to your outcomes, not just our deliverables.

Smooth Handoff

The handoff is where most implementations fail. We own that moment and everything after — until adoption is real and results are measurable.

Speed to value

Every day between go-live and real adoption is revenue left behind. We move with urgency in communication, decisions, and delivery. Speed isn't a feature — it's respect.

Insights

Field notes from the implementation leg.

Get in Touch
Let's run this leg together.
Starting a conversation — the first step
Contact Us
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Assessment