We'll take it from here.
Relay runs the implementation leg, closing the gap between dental technology investment and operational results.
Relay baton handoff — the moment of transition

The problem

The problem isn't the technology.
It's poor implementation leading to lack of adoption.

Without Relay
Poor Implementation Process
Lack of Full Adoption
Lagging Value from New Technology
With Relay
Managed Implementation
Speed to Adoption
Value from New Technology Realized
This is what it looks like when someone owns the outcome.

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Who We Serve
Solving the full Implementation Gap.
For DSOs
Your teams aren't using your tech stack to its fullest potential.
DSO Implementation Services →
For Vendors
You sell the software and we will ensure adoption occurs.
Vendor Partnership Model →
For PE Firms
We unify your technology systems and strategy to maximize efficiency.
Portfolio Engagement Model →
How We Work
A structured process.
Measurable results.

We don't consult from a distance. We assess what you have, design where you need to go, and execute the plan with dental-trained professionals embedded inside your operations.

Clinical dental implementation environment
Our Process
From current state to full adoption.
Assess
Current State

Full picture first: technology stack, workflow patterns, staff adoption, and integration gaps. You can't design where you're going until you know exactly where you are.

You receive
  • Current state technology audit
  • Adoption gap analysis
  • Integration complexity map
  • Scored findings report
Design
Future State

Future-state workflows, platform configuration, integration strategy, and a change management plan built for how dental organizations actually operate, not how vendors assume they do.

You receive
  • Future state architecture
  • Workflow redesign specs
  • Integration and platform roadmap
  • Change management strategy
Execute
The Gap Strategy

We own execution from kickoff through go-live and into hypercare. Embedded specialists manage configurations, train teams, and stay until the new way of working is the default.

You receive
  • Managed implementation program
  • Embedded deployment team
  • Hypercare through go-live
  • Adoption tracking and reporting
What makes our people different
Dental experience
isn't a nice-to-have.
It's the whole point.

Every Relay implementation specialist goes through a rigorous onboarding program rooted in dental clinical and operational workflows before they touch a single client engagement. They're not learning your industry on the job. They arrive already fluent in it.

Dental operations training

Every specialist trained in clinical workflow, front desk operations, and multi-location management before any client deployment.

Platform-certified delivery

Certified on the dental technology platforms your organization runs: PMS, imaging, RCM, AI, patient engagement, and analytics ecosystems.

Embedded, not outsourced

Our people operate inside your organization as part of your team, attending standups, reporting up your chain of command, and fully accountable to your outcomes.

HIPAA & compliance-ready

All delivery personnel are HIPAA-trained and operate within compliant frameworks. Full audit trail and data governance protocols on every engagement.

Who We Serve
Solving the full Implementation Gap.

Whether you're a DSO struggling with adoption, a vendor losing customers post-sale, or a PE firm watching technology erode EBITDA. The root cause is the same.

Business leadership and decision makers
Your teams aren't using your tech stack to its fullest potential.
You've invested in the platforms. But your teams are still using workarounds, adoption has stalled, and no one owns the outcome. That's not a technology problem. It's an implementation gap.
  • 01Staff still using workarounds instead of the new platform
  • 02No standard process for onboarding new acquisitions
  • 03Multiple tools with no integration plan or single owner
  • 04Technology ROI not showing up despite the spend
You sell the software and we will ensure adoption occurs.
Post-sale churn isn't a product problem. It's an implementation gap. Relay runs the deployment as your named implementation partner. Your customers succeed. You keep them.
  • 01Customers churning before they ever fully adopt
  • 02Professional services team costing more than it delivers
  • 03Customers blaming the product for an ops problem
  • 04Prospects hesitating because of implementation risk
We unify your technology systems and strategy to maximize efficiency.
From pre-close diligence to post-close standardization, Relay runs the technology implementation across your portfolio. One methodology. Every company.
  • 01Portfolio companies on different tech stacks with no path to standardization
  • 02Integration risk not priced into deals, surprises eroding EBITDA
  • 03Add-on acquisitions each handled as a one-off
  • 04Technology spend not mapped to operational outcomes
Who We Are
Built by operators. For operators.
Relay was built by operators who've lived inside DSOs, running operations, managing integrations, and building systems that scale.
Relay team collaborating and building
The Founders
The people behind Relay.
Dave Salciccioli
Dave Salciccioli
CEO and co-founder of Relay. Dave has spent years inside DSOs and technology implementation, honing the methodologies and operational approach that define how Relay runs every engagement.
Matt McGaw
Matt McGaw
Co-founder of Relay and founder of DSO Compass. Matt brings deep relationships across the dental technology ecosystem and a vendor network built from years inside the industry.
JW Oliver
JW Oliver
Co-founder of Relay and Managing Partner of ZimWorX and SupportDDS. JW provides the delivery infrastructure: a trained team across three countries with the capacity to match any engagement.

Why Relay Exists

Mission

Relay exists to close the gap between dental technology purchased and dental technology that works.

Our values
01
Operators first

We built this from inside DSOs, not from a whiteboard. We speak the language, know the pressure, and earn credibility the only way it holds: by having run the race ourselves.

02
With you to the finish line

Your win is the only win that counts. We don't advise from a distance. We’re in it with you, accountable to your outcomes, not just our deliverables.

03
Smooth Handoff

The handoff is where most implementations fail. We own that moment, and everything after it, until adoption is real and results are measurable. The race isn't over at go-live.

04
Speed to value

Every day between go-live and real adoption is revenue left behind. We move with urgency: in communication, in decisions, in delivery. Speed isn't a feature. It's a form of respect.

Get in Touch
Let's run this leg together.

Tell us where you are. We'll show you how to close the gap.

Starting a conversation — the first step
Contact Us
Prefer to talk first?
Book a 30-minute discovery call.
Schedule a Call →
or send a message
Assessment