Closing the gap between dental technology investment and operational results.
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The problem isn't the technology.It's how it gets sold, implemented, and adopted.

You're here

Tech that doesn't deliver results.

  • Sales and implementation pull in different directions
  • Implementation timelines slip past go-live
  • Teams revert to the old workflows
  • Vendor leaves; operations is left to figure it out
  • Existing technology stays underutilized within your organization
  • Adoption stalls and ROI never materializes
You want to be here

Tech that delivers operational value.

  • Sales and implementation pull together
  • Implementation lands on time and on scope
  • Teams adopt the new workflow
  • Vendor handoff is clean; operations is ready
  • Existing technology is fully utilized within your organization
  • Adoption sticks and ROI follows
Who we are

Implementation partners that turn purchase
into performance.

We engage with three audiences in dental: DSOs implementing technology, vendors selling into them, and the private equity firms investing in both — to ensure that technology is implemented well.

How We Work
A structured process.
Measurable results.
Clinical dental implementation environment
Our Process
Assess Current State

Through discovery interviews and auditing your current systems; mapping out the current workflows and identifying opportunities for improvement.

Design Future State

From this vantage point, working collaboratively with you, we design an ideal future state and a roadmap of action items, initiatives and milestones to move into that future state.

Execute the Plan

We embed as a partner with you and your team to execute the plan we have designed. We stay engaged to drive this process until we see operational results.

Who We Serve
With you from strategy to adoption
Business leadership and decision makers
From go-to-market strategy through go-live.
  • 01GTM positioning and messaging built around how DSOs actually buy
  • 02Implementation deployments that drive adoption and reduce churn
  • 03A named implementation partner you can introduce in every sales cycle
Your teams aren't using your tech stack to its fullest potential.
  • 01Teams using the new platform the way it was designed to be used
  • 02A unified technology stack with one accountable owner end-to-end
  • 03Measurable operational outcomes tied to every technology investment
We unify your technology systems and strategy to maximize efficiency.
  • 01A standardized technology architecture aligned across every portfolio company
  • 02Integration risk identified pre-close and priced into every deal
  • 03Every dollar of technology spend mapped to operational outcomes and EBITDA
Who We Are
Built by operators. For operators.
Relay team collaborating and building
The Team
The people behind Relay.
Dave Salciccioli
Dave Salciccioli
Chief Executive Officer and co-founder of Relay. Dave has spent years inside DSOs and technology implementation, honing the methodologies that define how Relay runs every engagement.
Matt McGaw
Matt McGaw
Chief Development Officer and co-founder of Relay, and founder of DSO Compass. Matt advises dental technology vendors on go-to-market strategy and is the #1 source of truth for anyone trying to navigate the world of dental technology.
Caitlin Zulfic
Caitlin Zulfic
Growth Partner
Caitlin brings nearly two decades of dental operations experience to Relay, spanning front desk and insurance coordination through Director of Specialties at a Boston-area DSO, where she oversaw roughly 70 specialty providers and their traveling teams. She has managed practices, led regional operations for a 13-office group across Massachusetts and Connecticut, and founded Fox & Lotus Consulting. That operator-level background is what she brings to every engagement. She has sat in the seats her clients sit in, so she understands not just the technology, but the real-world friction that makes or breaks adoption on the practice floor.
Jessica Lamers
Jessica Lamers
Growth Partner
Jessica came to go-to-market strategy by sitting on every side of the table first. She spent years in clinical and administrative leadership, learning what it takes to run a practice and support a DSO, then moved to the vendor seat, building strategy for the technology companies selling into them. That dual vantage point led her to found Mycel Advisors, where she helps dental technology companies, DSOs, and industry partners grow through strategic partnerships, market positioning, and executive engagement. At Relay, she brings that expertise to how the firm positions and grows. She is also one of the industry's natural connectors, a frequent speaker and moderator, and active in the Central Oklahoma AADOM Chapter and Women in DSO.
Bonnie Thompson
Bonnie Thompson
Growth Partner
Bonnie has more than 30 years in dentistry, beginning as a Registered Dental Assistant and progressing through nearly every area of a dental organization, from clinical care and front office operations to executive leadership, ultimately serving as Chief Operating Officer. Her experience spans private practices, multi-location groups, and mid-sized DSOs, giving her a clear view of how every department contributes to exceptional patient care and sustainable growth. She believes dentistry is first and foremost a people-centered profession, and focuses on developing leaders, building high-performing cultures, and aligning people, processes, and technology.
Operators first

Built from inside DSOs, not from a whiteboard. We speak the language, know the pressure, and earn credibility by running the race ourselves.

With you to the finish line

Your win is the only win that counts. We’re in it with you — accountable to your outcomes, not just our deliverables.

Smooth Handoff

The handoff is where most implementations fail. We own that moment and everything after — until adoption is real and results are measurable.

Speed to value

Every day between go-live and real adoption is revenue left behind. We move with urgency in communication, decisions, and delivery. Speed isn't a feature — it's respect.

Insights

Field notes from the implementation leg.

Get in Touch
Let's run this leg together.
Starting a conversation — the first step
Contact Us
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Assessment