on the record.
What the industry thinks, why it thinks it, and what to do about it. From the operators, founders and investors who actually run dental, not from a panel that has never set foot in a practice.
dental operators, founders and investors we can put a question in front of, through DSO Compass
Our co-founder Matt McGaw runs DSO Compass, where dental leaders make smarter decisions. Its newsletter and two podcasts reach the people who sign the contracts, run the groups and fund the category.
Relay is in the room while groups deploy technology and while vendors implement it. We see what teams actually do at month four, which is rarely what anyone reports at month one.
Every conversation is with someone who works in this industry. Nothing here is general software research reheated for dentistry.
Every engagement is scoped to the decision behind it. These are the shapes that come up most, not a fixed menu.
How groups this size actually decide, who sits in the room, and what each of them needs to hear before anyone signs.
Why deals went the way they went, asked of the people who made the call rather than the rep who lost it.
Who is genuinely being used and where, how a category is consolidating, and where you actually sit in it.
What comparable groups pay, run and truly use, so you can tell the difference between a gap and a preference.
Put positioning, packaging or a new product in front of real operators before you build the launch around it.
How big the market really is for a target, how sticky the product is in practice, and what adoption risk is priced in.
Scope, timeline and cost are agreed up front and sized to the question. What you get back is whatever actually answers it.
We pin down the decision behind the question, what would change your mind, and who we need to hear from.
Conversations with operators, vendors and buying committees, plus whatever else the question needs: surveys, contract and spend analysis, market data.
A straight answer with the evidence behind it, a recommendation, and the next step. We sit down and walk you through it.
The people running these studies have built DSOs, sold into them and stood in the operatory while a rollout went sideways. They know which question gets a real answer and which one gets a polite one.
Meet the team →Tell us the question. We will tell you what it would take to answer it properly.