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Who We Are
Built by operators. For operators.
Relay team collaborating and building
The Team
The people behind Relay.
Dave Salciccioli
Dave Salciccioli
Chief Executive Officer and co-founder of Relay. Dave has spent years inside DSOs and technology implementation, honing the methodologies that define how Relay runs every engagement.
Matt McGaw
Matt McGaw
Chief Development Officer and co-founder of Relay, and founder of DSO Compass. Matt advises dental technology vendors on go-to-market strategy and is the #1 source of truth for anyone trying to navigate the world of dental technology.
Amber Day
Amber Day
Growth Advisor
Amber is a dental and healthcare technology executive, entrepreneur, and advisor with more than 15 years spanning clinical dentistry, enterprise technology, and growth strategy. She began her career chairside as a registered dental hygienist, which gave her a firsthand view of the operational realities that determine whether technology actually gets adopted. She spent five years at Solutionreach before moving on to TeleVox and VoiceCare AI, helping shape enterprise growth strategies across dental, healthcare specialty, and complex enterprise markets. Her work spans enterprise sales, go-to-market strategy, strategic partnerships, commercialization, and revenue growth, along with applying AI and automation to improve business processes and operational efficiency.
Andreas Augat
Andreas Augat
Growth Partner
Andreas brings more than a decade across the dental industry, spanning commercial strategy, business development, dental technology, and DSO partnerships. At Straumann Group he worked across Europe, the Middle East, Africa, and other emerging markets, building and leading Commercial Excellence initiatives across EMEA, developing new markets through distributor partnerships, and running enterprise business with large dental organizations in several countries. He is the founder of Viviscus Dental Partners, supporting dental technology companies, care providers, and investors with go-to-market strategy, market expansion, partnerships, and value creation, and of dentaiware, an independent dental AI and software intelligence platform. He brings an international perspective on how companies enter markets, scale partnerships, and build sustainable growth.
Bonnie Thompson
Bonnie Thompson
Growth Partner
Bonnie has more than 30 years in dentistry, beginning as a Registered Dental Assistant and progressing through nearly every area of a dental organization, from clinical care and front office operations to executive leadership, ultimately serving as Chief Operating Officer. Her experience spans private practices, multi-location groups, and mid-sized DSOs, giving her a clear view of how every department contributes to exceptional patient care and sustainable growth. She believes dentistry is first and foremost a people-centered profession, and focuses on developing leaders, building high-performing cultures, and aligning people, processes, and technology.
John Fernandez
John Fernandez
Growth Advisor
John is a commercial strategy and revenue growth leader whose experience spans dental technology, dental materials, and the broader dental ecosystem. He has guided high growth and mid-market organizations through expansion, transformation, and market penetration, operationalizing commercial strategy and driving enterprise alignment in fast scaling environments. His work across Europe, LATAM, and APAC brings a global perspective to how Relay thinks about growth. He has expanded reseller and partner ecosystems, shaped multiyear commercial planning and forecasting, and strengthened global go-to-market execution. His approach is grounded in clarity, collaboration, and strategic accountability, building the commercial discipline that turns a plan into measurable performance.
Jessica Lamers
Jessica Lamers
Growth Partner
Jessica came to go-to-market strategy by sitting on every side of the table first. She spent years in clinical and administrative leadership, learning what it takes to run a practice and support a DSO, then moved to the vendor seat, building strategy for the technology companies selling into them. That dual vantage point led her to found Mycel Advisors, where she helps dental technology companies, DSOs, and industry partners grow through strategic partnerships, market positioning, and executive engagement. At Relay, she brings that expertise to how the firm positions and grows. She is also one of the industry's natural connectors, a frequent speaker and moderator, and active in the Central Oklahoma AADOM Chapter and Women in DSO.
Caitlin Zulfic
Caitlin Zulfic
Growth Partner
Caitlin brings nearly two decades of dental operations experience to Relay, spanning front desk and insurance coordination through Director of Specialties at a Boston-area DSO, where she oversaw roughly 70 specialty providers and their traveling teams. She has managed practices, led regional operations for a 13-office group across Massachusetts and Connecticut, and founded Fox & Lotus Consulting. That operator-level background is what she brings to every engagement. She has sat in the seats her clients sit in, so she understands not just the technology, but the real-world friction that makes or breaks adoption on the practice floor.
Patrina De Pillars
Patrina De Pillars
Project Manager
Patrina brings over 15 years of experience across operations, HR, and project management, with a foundation in training and learning and development. She started in operations before moving into dental and healthcare, and at a large multi-state DSO she built and trained teams to support providers across every location and designed onboarding workstreams the whole organization could adopt. She has led HRIS implementations, stood up PMOs and best practices for multiple DSOs, and served as project manager on technology rollouts, closing the gap between go-live and real adoption. She has a talent for turning complex, disorganized problems into scalable, easy-to-implement solutions, bringing an operator-level, servant-leadership approach to every project.
Operators first

Built from inside DSOs, not from a whiteboard. We speak the language, know the pressure, and earn credibility by running the race ourselves.

With you to the finish line

Your win is the only win that counts. We’re in it with you — accountable to your outcomes, not just our deliverables.

Smooth Handoff

The handoff is where most implementations fail. We own that moment and everything after — until adoption is real and results are measurable.

Speed to value

Every day between go-live and real adoption is revenue left behind. We move with urgency in communication, decisions, and delivery. Speed isn't a feature — it's respect.

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